MLM Recruiting Secrets

Understanding The Small Warm Market Dilemma!

by Craig Tucker

Ever have one of those days when the phone just won't stop ringing? You barely have time to enter the last person's name, address, and phone number into your computer, get their info pack ready and ring, ring, there goes the phone again.

How would you like to dominate your local market and get MLM leaders to come to you? How would you like people coming to you asking you to sponsor them into your opportunity?

There is a big gap between the MLM money makers and second place distributors. If you are going to dominate your local market and attract leaders, you are going to have to be motivated to do it.

Two weeks after I got involved with my first Network Marketing Company, I began to realize I had a slight problem with my warm market. Actually I really didn't have a warm market, and that was my problem.

If you would have put one of those mind-jogger lists in front of me and given me two hours, I might have come up with 25 people.

Out of those possible 25 people, at least ten of them would not have worked out. NO WAY! Trust me on this one. It would have been like putting a square peg in a round hole.

So, what about the people I worked with?

That could have been possible - if I would have liked to give up a good job before I was ready. No, giving someone a tape where I worked or mentioning anything about a business opportunity would have been fatal. I might as well have fallen on my own knife.

So my warm market was pretty small.

Guess what? I really believe people when they tell me their warm market is small. And why shouldn't I? There are a lot of people out there who really don't know that many people.

Here is something you might want to think about. You know the person you are prospecting? They probably have a small warm market also.

I'm not talking about those of you who choose not to talk to your family and friends. I mean the ones who, for whatever reason, have a small warm market.

To all of you who have or had a small warm market:


I feel your pain.
When you put one of those memory-jogging lists in front of them, their eyes get glassy, and they start hallucinating.

If the person starts saying things such as, "I like to keep the list in my head. I'll just use my Rolodex at work. I lost the complete list of everyone I have ever known in my life, on a trip to the Samoan Islands," then these are clues.

Maybe the person has a small warm market and you might need to work with them a little on building new relationships. They are only clues, and there could be other reasons.

Having said that, the pity party is over.

You can't be out there dominating your own local market when you're feeling sorry for yourself. So let's dig in and figure out how we can start getting you in front of the good prospects.

It's tough. It will be slow in the beginning. Your mission is to get people coming to you. It is a process that takes time. If you are in this industry for the long haul, you need to start working on you.

One of the most important lessons I learned from watching and studying my friends was a very simple one. People join people. You need to start working on your long-term relationships, while at the same time, starting to create a new warm market.

Here's something you might find valuable.

If a prospect comes to you, Network Marketing is easy!
This one lesson put me so far ahead of the competition. It opened my eyes to some new possibilities. Who wouldn't want a continual stream of prospects coming to them, asking them for information?

For years I kept asking myself the wrong questions. Here's one that nagged me silly, "Where can I find people to talk to?" One day I realized I had to change the questions I was asking myself. I should have been asking myself:

How can I get good prospects to come to me?

There is nothing that can stop a marketing business faster then not having enough people to talk to, and there is nothing that can keep your business from moving forward faster then not having a method to locate leaders.

Here are a few options you might recognize that you use or have used to locate your leaders. The three foot rule, thousands of flyers to unsuspecting bystanders, hundreds of tapes to an UN-proven market, burning up gallons of gasoline to put out 15 to 20 postcards in all of the cities grocery stores, and all of the other methods your sponsor had you doing,

I personally tried all of these methods and found none of them to work for me very well. Some of these methods takes a pretty thick skinned person. Most people can?t sustain the rejection or absorb the cost very long from this type of marketing.

You might have already burned out your warm market. You might have tried all of these methods yourself without much success.

What you have to learn how to do is to start rebuilding your warm market from scratch. Always working on creating and rebuilding a local warm market is important. Look for ways you can create a relationship with people you come into contact with.

When you start dominating your local market, you will start off slowly and as we go along you will learn more ways to get prospects to come to you. And you will have very powerful relationships with your leaders. Just remember building your business will take time.

I have met a few people who have built their business fast, and as a consequence of that, they have to keep rebuilding it. I call them rabbit racers. They build real fast going through many people to find a few people who can do the business the same way.

Dominate your local market by finding motivated people who want to be leaders. Look at the people in your group or warm market. Does anyone of them stand out? Ask each person if they want to be the one you work with. One person is all you need in the beginning.

Getting a handle on who you know

It is still important to get a handle on the people you know in your warm market. At first you might not want to approach these people.

There are people who will not talk to their warm market. They want to get "successful" first before they introduce their opportunity to the people they know.

Just remember that every single person is someone's relative, friend, or acquaintance. If you don?t talk to them, someone else will. You do take a chance that the person you don?t want to talk to, will be asked by someone else.

The exercise of putting every one you know down on a piece of paper or in a computer contact manager (best idea) and keeping a list is important. It is a good idea to constantly add to this list. And it is a good idea to keep your list up to date and well protected. As it grows it becomes an asset.

It?s true that most people have small warm markets. You are now aware of it. Maybe because you also started that way. And you are now aware of what you want to accomplish.

Getting prospects to contact you!



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About The Author:

Amy Amsden is owner of NAK Marketing and Craig Tucker?s business partner at C.L.Tucker Marketing, Inc. She is a copywriter and has written several articles about Network Marketing. Amy is an MLM trainer and website designer. You can email Amy at amy@nakmarketing.com .

Craig Tucker is owner of C. L. Tucker Marketing, Inc. He is an MLM trainer, international speaker, and Internet webmaster for some of the top distributors in MLM. Craig is the author of The A.M. Recruiter, How to Locate Local Leaders, and the Internet Home Study Course. If you need more Internet and Local marketing tips or his Internet Seminar Schedule visit http://tuckermarketing.com Email Craig at tucker@tuckermarketing.com or call 281-376-0963.



All articles by Craig Tucker

Understanding The Small Warm Market Dilemma!

Relationship Marketing: A Powerful Secret To Get Hot Prospects Coming To You!


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