"I Am Going to Advertise My MLM!"

The Anatomy of a Bad Idea

1) No one cares about your MLM. They already have an MLM they are failing at and thus, they would see your ad as the "competition" anyway and reject.

I only send out mail that is built to bring back money, ie, sell something.
I do NOT "sell" my MLM.

(I sell a product and the MLM is the system and people opt into my MLM virtually, by default, ie, a deliberate downine)

2) Vanity advertising is advertising a "name."

Buy Coke
Domino's Pizza.......

Only "Billion dollar" BRAND companies can vanity advertise and they should.

YOU and me are in the DIRECT-RESPONSE industry.

SEE an OFFER and Buy
Infocommercial and BUY
See an e-mail, a flyer or an ad and BUY.

(Networkers fail because they advertise and they don't market)








Anatomy of a GOOD Idea

Get out of "MLM" and get into the lead generation business of direct response.

For example, do you have 10-100 new leads popping into your auto-responder every day?

No?..............See? You're not marketing. You're doing MLM.

The money is NOT in MLM. If it was, you'd already be F/T.

Russell Paley = Massive live seminars. He markets.

David Nelson does huge ad campaigns and follows up with seminars and DAILY conference calls.

Do you sell diet pills? You do----fabulous!

THAT is marketing. '

You sell diet pills, earn cash flow and back-end MLM.

Do you sell information products? GREAT!

That's marketing. You gather cash-flow and gather leads and you make cash-flow and you back-end buyers into MLM.

Do you ..........hey?

Here's an idea...........

Try this.............DESIGN a post-card or a one page site. Make a flyer......and the title is.........................

"13 Ways to earn money on the internet including 12 you never thought of."

Or............12 Services at Almost Cost That All networkers get Ripped off on."-------REPORT divulges locations and direct phone numbers of the lowest cost of providers....

Now look at BOTH headlines and notice that....

Other networkers would NOT see them as a threat.
Advertise your MLM and you become a threat not an allie.
The key is to match the message to the market.

Okay?.........So, how do you "math the message to the market."

Use headlines and offer content that BE-FRIENDS your market.

1) Offer something they want. For instance, MLM'ers want MLMbigfish.com......they like the training, the affiliate site and they USE MLMbigfish to make money.....

MLMbigfish is positioned as an allie. NOT a threat.

Cool, huh. See the difference.

2) In your ad the "answer" can be in an auto-responder.

"12 ways to save money on MLM services. Don't get jipped." Mailto: auto@responder.com

****Then, you would have all of these people opting into your auto-responder everyday............

******IMPORTANT******

FREE auto-responder suck.

Get a list-management auto-responder like......

www.Piplinemail.com

WWW.infogenerator.com

Why?

So you can load 3-7 letters in your auto-responder.

The FIRST (1) letter can be the "answer" to your ad.

Like, if you are selling the idea of cheaper services.... the (1) FIRST letter can be just that = TOTAL value.......

But then, BECAUSE it's an auto-responder you can load your MLM letters into the other 2-3-4-5-6-7 boxes of your auto-responder.

Onward.......................................................

Job #1: Market a SOLUTION.......not your MLM

Job #2: The solution sits in your auto-responder

Job #3: People opt into your auto-responder

Job #4: You have 10-100 NEW "meat" to pitch your MLM to.

"Joe, How do I get 10-100 new people per day to pitch my ho-hum-me-too MLM to?"

Simple........Your PITCH is auto-mated.

Your pitch is INSIDE the auto-responder in letters 2-7.

EACH letter spits out every 2-4 days.

**** LOOK ****** LISTEN TO ME ******

I "trap" people into my system. I say "trap" because I am a hunter and gatherer.

I gather leads.......I hunt.

Once people get "hooked" on MLMbigfish guess what?

They sit inside my "letter set" (atuo-responders) for 2 MONTHS..........

That gives me 7 letters and 2 months to wear them down.

isn't that what you do?

(laughing)

Sorry, I couldn't resist.

Seriously? Really, C'mon.......isn't this what you do?

"Joe, I do co-op ads and call people and beg them to
join me.

"No Joe, I have 5 opportunities on the bottom of my e-mails.....my sig-files."

Junkism. Do you know how DESPERATE it looks to have MULTIPLE opportunities advertised?

"Look ma, I suck at this!"

THATS how it looks.

BOTTOM LINE.......advertise your MLM and fail.

Everytime. Like clockwork.

STUDY the MLM magazines.......MOST are ads that don't work.

THAT is why there are always "out with the old" and in with new ads..........

Would you continue placing ads that didn't work?

So, you always see "new" ads because the old ads tanked.

WHY?.........Because MLM'ers sell matches in hell.

You wouldn't need matches in hell right?

Well guess what? Networkers do NOT need another MLM pitched to them.

"Networkers sell matches in hell."

Smart Marketers sell what MLM'ers want.....

Sell them a system
Sell them leads and training
Position yourself as an advocate and allie

Think about it. It's a good idea.

Don't advertise your MLM.

If you mail anything out, THINK.......it has to generare a sale.

.....Co-op ads rarely work. EXCEPT the Guru gets FREE ads.

Advertsing is for BRANDS.

YOU are in the DIRECT (sales) RESPONSE business.

If you aren't making $200 to $500 per week....something is seriously WRONG with your sales process..........

and it's time to re-group.

Christmas and the holidays will be here soon.

You don't want to be broke.

And wihout a downline.

Again.

In the end, I want you to know I am on your side. Maybe I am a little tough on you.

But you don't need "two poems and a prayer."

You don't need some patronizing candy-ass with some boring me-to newsletter.

If nothing else, the more you train with Joe Schroeder, the MORE aware and SMARTER you will become.

"I feel the same way Joe does."

That's what most people say.

PRINT THIS article and read it again tonight before bed.

I gave you some really good ideas here.

Don't be dumb okay?

"Dumb" is when you continue to make a mistake you already made and were taught the proper way.

Now that you are learning "thy way of Bigfish," you don't have any excuses.

Because now you are learning "big-time-pro" MLM.

My e-mail is............Joe@MLMbigfish.com

Take Care, I hope you liked this lesson.

I sure did.

TRY NOT to waste your life in utter confusion.

Try to treat MLM as a business and not a religion.

Try to honor yourself and you CREATE-SELF-HATE when you participate in things that are wrong.

YOU KNOW much of MLM is wrong and to further perpetuate that wrong will **** DESTROY *** your self esteem.

Been-there done that. I know.

NO ONE in MLM is your true friend. All are out to make a dime and if you had cancer and on your death bed... 99.9% of who you think was a Buddy......would reject you.

MOST would sell you out.

Love your family.

That's all you got. In the end.

GOD......and family.

If you do MLM at night and forsake your family for MLM....

I call you pathetic.

To sacrifice your family for MLM is wrong.

Work from 4 am to 5PM and be home with the family at night.

Anything short of that is destructive.

God can only do for you what God can do THROUGH you.

EVERYTIME you say, "no" that is you saying NO to God.

Say YES more often and watch all of life OPEN UP MORE
for you.

Be a yes-yes person.

I appreciate you all more than you can imagine.

The benevolent Shark......JOE SCHROEDER

www.MLMbigfish.com

The coolest MLM site on Mother earth with the biggest pay plan.