7 Keys To 'Wildly' Successful Nationwide Sponsoring!
Did you know that advertising does not work for Network Markets?
That's right! Advertising can sell anything from toothpaste to real-estate and every other product in the entire world; but when it comes to network marketing opportunities, advertising just doesn't work. When it comes to the only business that could actually pay you for the rest of your life for finding just one person, it just doesn't pay to advertise. Right?
Obviously, I'm making fun of a totally foolish viewpoint on advertising and nationwide sponsoring, but form time to time I still hear this ridiculous statement. And you know what? Some people actually believe this nonsense.
Here's the truth! Advertising failure is a symptom of the real problem, which is that network marketing does not work for most people. It's no fault of network marketing --- it's the people. You heard me right; people fail! They fail all the time and in every aspect of their lives. Why should network marketing be any different? And you know what? Failing is fine; it's how we grow & learn. Quitting is the real problem!
Many network marketers actually give up on advertising when their initial ad campaign doesn't produce the desired results (it doesn't make them rich). Unknowingly, they pass on the most powerful business building tool available to network marketers just because they failed once. Don't let this happen to you!
Continue reading the ?7 Keys To Successful Nationwide Sponsoring ? and discover how easy it is to fail your way to success with nationwide sponsoring!
1. Decide How Many Distributors You Really Need
How many quality distributors do you need in your organization to make a ton of money? Three or four, maybe five at the most? The fact is, you only need a handful of quality distributors to make it big in any MLM company. Keep that in mind when you are creating your advertising campaign. Avoid using hype to attract response. An ad that sounds too good to be true is like a magnet to losers. When using hype to draw prospects, your initial response rate may be very high, but the end results could suffer.
2. Do The Math
What is the value of a top distributor in your organization? Did you know that a key leader can generate $100,000 or more in income per year for your business? Where would your business be in just one year if your advertising attracted only one top distributor every couple of months? Things would be going pretty well, right? Instead of chasing the masses, focus your efforts on finding and developing a few key people. Keep your advertising message out there and you will find the leaders that will take you to the top.
3. The Power of Consistency
Network Marketing is NOT a get rich quick business. Even so, I still see advertisers spend their last dollars to place an ad, expecting overnight riches. Don't make this mistake! Consistency is the key to advertising successfully. Rather than spending your entire budget on one or two large ads, place smaller ads consistently. Success in anything comes through a long-term commitment. Slow and steady always wins the race in network marketing. If you don't have the money to advertise consistently then you should not be advertising.
4. The Amateur Effect
Are you an amateur in network marketing? Are you an amateur at advertising? The fact is, every network marketer is an amateur when they first get started, just as network marketers are amateur advertisers when they place their first ad. Amateurs make mistakes, but real entrepreneurs learn foam their mistakes.
Advertising is an art form that once mastered will bring you phenomenal success in your network marketing career. But you won't master it overnight. If you are not committed to a consistent advertising program, you should not advertise. Long-term success in advertising comes through a committed effort over time, gaining experience through trial and error, through successes and failure. Start small and increase your advertising as your knowledge increases.
5. Personality Check
Winning ads are not born; they are created over time. Even experts right bad ads sometimes. That way every new ad must go through the testing process. Don't try to get around the testing process by copying another distributor's successful ad campaign. Just because it works for them and their company does not mean the same style ad will work for you. Ads have personality, and the personality of your ad must match you and your company. Only you determine the type of people who respond to your ad. Test, test, and re-test until you are happy with the prospects you receive. The people that will make you $100,000 a year are out there; it's your job to get them to respond to your offer.
6. How Many Leads Are Enough?
John and Mark each placed a 1/4 page ad in Cutting Edge Opportunities Magazine. John's ad copy pre-qualified each prospect and pulled only 15 leads. However, Mark's 1/4 page ad pulled over 125 less qualified leads. Which ad was more successful? If you only judge the up front numbers, Mark's ad was the hands-down winner. Unfortunately, Mark could not keep up with all the response. And since Mark was wasting his time chasing down under-qualified prospects, he was unable to communicate personally with each prospect and pick out the qualified ones. He lost them all --- no sign-ups!
On the other hand, John was able to give each very qualified prospect the personal attention that they needed. John signed up 6 out of 15 people, and those 6 have already gone on to sponsor 37 other distributors! So how many responses would you like your ad to pull?
7. The Interview Process
Avoid the duds! Remember how many good distributors you're actually looking for each time you interview a prospect. Don't let your prospects run the show. Ask each prospect pointed questions to find out if they are the right person for your organization. Don't be afraid to say ?no? to a prospect. Remember, you're going to invest countless hours in training and helping this person become successful, so you better not sign up too many duds or you will burn out quickly.
Yes, it's true. Advertising will not work if you don't do it right! And yes, you may fail in the beginning! It takes time and energy to plan a successful ad campaign, but the pay-off is huge when you come up with a winner --- and you will! The key to success in advertising is to start out small and test, test, and re-test your offer. Soon you will find the ad that works for you.
--------------------------------------------------------------------------------
Bob Schwartz, a 26-year-old ?marketing coach,? is the national marketing director for Cutting Edge Media. Bob has built 3,100+ member organizations in as little as 18 months using the strategies discussed in his Millennium Marketing columns. He is available for telephone consultation by calling 1-800-561-9297, you may e-mail him at mailto:Bob@cuttingedgemedia.com. Bob?s new book, ?Network Marketing in the Next Millenium? is now available for $12.95 including S&H! Call Cutting Edge Media for details!
That's right! Advertising can sell anything from toothpaste to real-estate and every other product in the entire world; but when it comes to network marketing opportunities, advertising just doesn't work. When it comes to the only business that could actually pay you for the rest of your life for finding just one person, it just doesn't pay to advertise. Right?
Obviously, I'm making fun of a totally foolish viewpoint on advertising and nationwide sponsoring, but form time to time I still hear this ridiculous statement. And you know what? Some people actually believe this nonsense.
Here's the truth! Advertising failure is a symptom of the real problem, which is that network marketing does not work for most people. It's no fault of network marketing --- it's the people. You heard me right; people fail! They fail all the time and in every aspect of their lives. Why should network marketing be any different? And you know what? Failing is fine; it's how we grow & learn. Quitting is the real problem!
Many network marketers actually give up on advertising when their initial ad campaign doesn't produce the desired results (it doesn't make them rich). Unknowingly, they pass on the most powerful business building tool available to network marketers just because they failed once. Don't let this happen to you!
Continue reading the ?7 Keys To Successful Nationwide Sponsoring ? and discover how easy it is to fail your way to success with nationwide sponsoring!
1. Decide How Many Distributors You Really Need
How many quality distributors do you need in your organization to make a ton of money? Three or four, maybe five at the most? The fact is, you only need a handful of quality distributors to make it big in any MLM company. Keep that in mind when you are creating your advertising campaign. Avoid using hype to attract response. An ad that sounds too good to be true is like a magnet to losers. When using hype to draw prospects, your initial response rate may be very high, but the end results could suffer.
2. Do The Math
What is the value of a top distributor in your organization? Did you know that a key leader can generate $100,000 or more in income per year for your business? Where would your business be in just one year if your advertising attracted only one top distributor every couple of months? Things would be going pretty well, right? Instead of chasing the masses, focus your efforts on finding and developing a few key people. Keep your advertising message out there and you will find the leaders that will take you to the top.
3. The Power of Consistency
Network Marketing is NOT a get rich quick business. Even so, I still see advertisers spend their last dollars to place an ad, expecting overnight riches. Don't make this mistake! Consistency is the key to advertising successfully. Rather than spending your entire budget on one or two large ads, place smaller ads consistently. Success in anything comes through a long-term commitment. Slow and steady always wins the race in network marketing. If you don't have the money to advertise consistently then you should not be advertising.
4. The Amateur Effect
Are you an amateur in network marketing? Are you an amateur at advertising? The fact is, every network marketer is an amateur when they first get started, just as network marketers are amateur advertisers when they place their first ad. Amateurs make mistakes, but real entrepreneurs learn foam their mistakes.
Advertising is an art form that once mastered will bring you phenomenal success in your network marketing career. But you won't master it overnight. If you are not committed to a consistent advertising program, you should not advertise. Long-term success in advertising comes through a committed effort over time, gaining experience through trial and error, through successes and failure. Start small and increase your advertising as your knowledge increases.
5. Personality Check
Winning ads are not born; they are created over time. Even experts right bad ads sometimes. That way every new ad must go through the testing process. Don't try to get around the testing process by copying another distributor's successful ad campaign. Just because it works for them and their company does not mean the same style ad will work for you. Ads have personality, and the personality of your ad must match you and your company. Only you determine the type of people who respond to your ad. Test, test, and re-test until you are happy with the prospects you receive. The people that will make you $100,000 a year are out there; it's your job to get them to respond to your offer.
6. How Many Leads Are Enough?
John and Mark each placed a 1/4 page ad in Cutting Edge Opportunities Magazine. John's ad copy pre-qualified each prospect and pulled only 15 leads. However, Mark's 1/4 page ad pulled over 125 less qualified leads. Which ad was more successful? If you only judge the up front numbers, Mark's ad was the hands-down winner. Unfortunately, Mark could not keep up with all the response. And since Mark was wasting his time chasing down under-qualified prospects, he was unable to communicate personally with each prospect and pick out the qualified ones. He lost them all --- no sign-ups!
On the other hand, John was able to give each very qualified prospect the personal attention that they needed. John signed up 6 out of 15 people, and those 6 have already gone on to sponsor 37 other distributors! So how many responses would you like your ad to pull?
7. The Interview Process
Avoid the duds! Remember how many good distributors you're actually looking for each time you interview a prospect. Don't let your prospects run the show. Ask each prospect pointed questions to find out if they are the right person for your organization. Don't be afraid to say ?no? to a prospect. Remember, you're going to invest countless hours in training and helping this person become successful, so you better not sign up too many duds or you will burn out quickly.
Yes, it's true. Advertising will not work if you don't do it right! And yes, you may fail in the beginning! It takes time and energy to plan a successful ad campaign, but the pay-off is huge when you come up with a winner --- and you will! The key to success in advertising is to start out small and test, test, and re-test your offer. Soon you will find the ad that works for you.
--------------------------------------------------------------------------------
Bob Schwartz, a 26-year-old ?marketing coach,? is the national marketing director for Cutting Edge Media. Bob has built 3,100+ member organizations in as little as 18 months using the strategies discussed in his Millennium Marketing columns. He is available for telephone consultation by calling 1-800-561-9297, you may e-mail him at mailto:Bob@cuttingedgemedia.com. Bob?s new book, ?Network Marketing in the Next Millenium? is now available for $12.95 including S&H! Call Cutting Edge Media for details!
All articles by Bob Schwartz
14 Tips To 'EXPLODING' Your Business In The Next Millenium!"
3 Successful Habits of The Richest Networkers In The World
3 Successful Habits of The Richest Networkers In The World
7 Keys To 'Wildly' Successful Nationwide Sponsoring!
You may also like:
Auto-Ship, Creating A 'CD-Like' Income In MLM! by Robert Blackman
What Are You Looking For? by Joe Turney